Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising investment, Small Business Computing surveyed small business owners. Here's what they had to say.
Top10 Ways to Advertise on a Budget
1. Invest in Google AdWords
“AdWords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups,” explained BeLLa an SEO specialist at BizAdee. “Focused, long-tail keywords that are specific to your industry will cause the highest possible click-through rate and in-turn conversions.”
Riker adds that you don’t have to spend a lot of money to get a lot of traffic. “A small daily budget -- $10-$20/day -- can provide you with a large amount of traffic and in turn qualified leads, as long as the ad is relevant,” he said.
If you're new to AdWords or just want to keep up with the latest tips and info, be sure to check out Inside Adwords, Google's official resource blog on all things AdWords.
2. Try Facebook Ads
“We tried print ads and banner ads, but for our money Facebook ads provide us with the most focused consumers,” Web manager for OnlysmartWays. “Being able to target specific demographics lets us pinpoint people we have not reached yet and provides us with a platform to reach out to them. This kind of targeting allows us to minimize extemporaneous clicks from consumers [who are] just browsing or searching for information and gets us the most for our money.”
Top10 Ways to Advertise on a Budget
1. Invest in Google AdWords
“AdWords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups,” explained BeLLa an SEO specialist at BizAdee. “Focused, long-tail keywords that are specific to your industry will cause the highest possible click-through rate and in-turn conversions.”
Riker adds that you don’t have to spend a lot of money to get a lot of traffic. “A small daily budget -- $10-$20/day -- can provide you with a large amount of traffic and in turn qualified leads, as long as the ad is relevant,” he said.
If you're new to AdWords or just want to keep up with the latest tips and info, be sure to check out Inside Adwords, Google's official resource blog on all things AdWords.
2. Try Facebook Ads
“We tried print ads and banner ads, but for our money Facebook ads provide us with the most focused consumers,” Web manager for OnlysmartWays. “Being able to target specific demographics lets us pinpoint people we have not reached yet and provides us with a platform to reach out to them. This kind of targeting allows us to minimize extemporaneous clicks from consumers [who are] just browsing or searching for information and gets us the most for our money.”
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